De Mode Psycholoog

ABOUT
MEDIA
CONTACT
SOCIALS

FASHION PSYCHOLOGY

Curious about the deeper meaning behind our clothing choices? Do you ever wonder why certain garments give you confidence and strength or can even influence your mood? Or are you interested in how the fashion industry impacts us psychologically? Then you've come to the right place!

What is Fashion Psychology?

Clothing is never just clothing. What you wear shapes how you think, feel, and behave, and how others perceive you, often before you've said a word.As a fashion psychologist, I explore those mechanisms. At the individual level, but also at the level of the industry and society as a whole.That also means examining the industry itself. How does it shape our beauty ideals? What does that do to our self-image? And how can psychological insights help move it in a more responsible direction?There is so much more going on beneath the surface of fashion. And I love uncovering it.

De Mode Psycholoog

About me

I am Anke Vermeer, a psychologist fascinated by the psychological power of fashion. It captivates me on many levels, but what drives me professionally is the way fashion functions as a language. One that shapes how we see ourselves, how we present ourselves to others, and how we navigate the social world around us.That fascination started during my studies in psychology and never left. If anything, it deepened. I became increasingly aware of how much psychology has to offer when it comes to understanding fashion's impact on identity, emotion, and behavior. That felt like a space worth exploring.Today I work as a researcher in sustainable marketing at the Amsterdam University of Applied Sciences, where I study consumer behavior, decision-making, and the psychological drivers of sustainability in fashion. That research lens allows me to look at fashion not just through the individual, but through the broader social and systemic contexts that shape us.I founded De Mode Psycholoog to make that connection between psychology and fashion more visible and accessible. Through media appearances, talks, and workshops, I share a scientific perspective on what clothing does to us and the world around us.

For whom?

Whether you're curious about using psychology to make more conscious fashion choices, struggling with questions where insights from fashion psychology can be of great value, or looking for a deeper understanding of consumer behavior, I look forward to discussing this with you!

Let's connect!