De Mode Psycholoog

About me

I am Anke Vermeer, a psychologist with a professional focus on the relationship between clothing, identity, and human behavior. Fashion has long fascinated me as more than an aesthetic or commercial phenomenon. It functions as a psychological language through which people express themselves, shape their self-image, and navigate social contexts.During my studies in psychology, this interest evolved into a deeper exploration of the psychological dimensions of fashion. I became increasingly aware that, despite fashion’s cultural and economic relevance, its impact on identity, emotion, and behavior is still often overlooked or insufficiently explored. Rather than treating fashion and psychology as separate domains, I approach them as deeply interconnected.Alongside my independent work, I am a researcher in sustainable marketing at the Amsterdam University of Applied Sciences, where I focus on consumer behavior, decision-making, and the psychological drivers of sustainability within fashion and consumption. This research perspective allows me to examine fashion both at an individual level and within broader social and systemic contexts.I founded De Mode Psycholoog to make the connection between psychology and fashion more visible and accessible. Through this platform, I translate scientific insights into reflections that speak to professionals, brands, and consumers alike. My work explores fashion as a meaningful interface between identity, culture, and responsibility, with a strong emphasis on sustainability, ethics, and behavioral change.